Opening a real estate agency in Wembley, WA: Market & Competitor Analysis (2026)

Thirteen real estate agents currently operate in Wembley. That works out to roughly one agent per 1,470 residents, suggesting the market isn't oversaturated yet. For comparison, effective density sits at 18/100, meaning many agents aren't capturing strong market share despite their presence.

Moderately favourable. The Strategique Score of 59/100 indicates reasonable viability, while market opportunity sits at 72/100. However, competitive density at 66/100 means you'd enter a crowded field. The gap between theoretical and effective density suggests existing agents aren't dominating—room exists for a well-run operator.

Harcourts Empire leads with 4.9 stars across 197 reviews. Optimus Real Estate follows at 4.7 stars (15 reviews). Wembley Estate Agency Co scores just 1.7 stars despite being established. The disparity shows reputation matters more than longevity in this market.

Weekly household income averages $2,012 across Wembley's 19,102 residents. That translates to roughly $104,600 annually—solid middle-class purchasing power. This supports demand for residential transactions, though it's not a high-wealth demographic expecting premium services.

After obtaining your real estate license, focus on three market-specific moves: establish a local presence near Wembley's shopping precinct to build foot traffic; differentiate from Harcourts by targeting the mid-market rather than competing on volume; and actively solicit reviews—the gap between Wembley Estate Agency Co's poor ratings and Optimus's strong ones shows reputation directly drives business here.