Opening a beauty salon in Wembley, WA: Market & Competitor Analysis (2026)
Wembley, WA currently has 27 active beauty salons businesses. Based on ABS demographics and Google Places competitor data, Wembley scores 48/100 on the Strategique Score™ for anyone weighing up opening a beauty salon here.
Choosing where to open or how to compete in Wembley? Compare the nearby beauty salons businesses and local demographics before committing time or money. Check these market signals against your own costs, customers and plans.
Wembley beauty salons market snapshot
| Strategique Score™ | 48/100 |
|---|---|
| Active beauty salons businesses | 27 |
| Local population (ABS) | 19,102 residents |
| Median weekly household income (ABS Census 2021) | $2,012/week |
| Data updated | July 2026 |
What this means for a beauty salons business in Wembley
Weekly household income of $2,012 in Wembley sits well above the Perth metro median, and that gap matters more for beauty salons than for most retail categories because grooming spend is discretionary and tracks disposable income closely. Treat this pricing or positioning recommendation as a hypothesis to test, not proof of premium pricing, profit, margins or guaranteed market share. Household income is context, not actual customer spending or willingness to pay. Low unemployment at 3.77 per cent points to stable dual-income households with recurring, not occasional, salon visits. The trade rewarded here is retention and upsell, not discount volume.
Household income is demographic context, not actual customer spending or willingness to pay.
Top-rated beauty salons in Wembley
| Business | Rating | Reviews |
|---|---|---|
| Breathe Beauty | 5.0★ | 67 |
| Sugar Aesthetics | 5.0★ | 39 |
| Bhutan Beauty | 5.0★ | 18 |
24 more beauty salons businesses are mapped in the full Wembley report.
Choose what to tackle in the Wembley beauty salons market
Opening a beauty salon in Wembley: common questions
how many beauty salons are there in Wembley
Twenty-seven beauty salons currently operate in Wembley. That's roughly one salon per 708 residents. In practical terms, the market is saturated—customers have significant choice, and new entrants face immediate competition for clients and staff.
is Wembley a good place to open a beauty salon
The data is mixed. Wembley scores 72/100 on market opportunity but only 48/100 overall strategy score, with competitive density at 83/100. The underlying demand exists, but you'd enter a crowded field where effective density sits at 33/100, meaning actual trading conditions are tougher than the raw salon count suggests.
who are the main competitors in Wembley beauty salons
Breathe Beauty leads with a 5-star rating across 67 reviews. Sugar Aesthetics follows with 5 stars and 39 reviews, and Bhutan Beauty holds 5 stars with 18 reviews. All three are highly rated, indicating customer satisfaction is the baseline competitors have already established.
what kind of customers can a beauty salon expect in Wembley
Wembley's population is 19,102 with weekly household income averaging $2,012. That's middle-income territory with reasonable purchasing power for regular salon services. The customer base is stable rather than wealthy, so pricing strategy should match local income levels.
what do I need to do first to open a beauty salon in Wembley
First, audit the 27 existing operators—visit top-rated salons to understand service gaps and pricing. Second, identify underserved suburbs within Wembley's footprint where foot traffic or demographics favour a new location. Third, assess whether you can differentiate on service type, price point, or scheduling rather than compete on reputation salons already hold.
Beauty Salons markets in nearby suburbs
- Beauty Salons in Adelaide CBD
- Beauty Salons in Alstonville
- Beauty Salons in Armadale
- Beauty Salons in Balcatta
- Beauty Salons in Ballarat
- Beauty Salons in Bathurst
Other business markets in Wembley
How will you stand out in Wembley?
Compare nearby competitors and local demographics before choosing where to open, what to offer or which opportunity to test. This market snapshot is a starting point, not a business-specific recommendation.