Opening an insurance broker in Scarborough, WA: Market & Competitor Analysis (2026)

There is one insurance broker based in Scarborough. In practice this means most residents are currently served by brokers operating out of neighbouring suburbs or Perth CBD, leaving genuine local coverage almost untouched despite a population of 17,552.

Yes, on balance. A Strategique Score of 68 out of 100 and Market Opportunity of 72 out of 100 point to strong underlying demand against weak local supply — competitor strength sits at just 35 out of 100, an average-to-soft field for a new entrant to challenge.

M&O Insurance Brokers Pty Ltd is the standout name locally, holding a 5-star rating from 24 reviews. That review count is low enough that a new entrant with consistent client follow-up could match or overtake its online reputation within a year.

Weekly household income of $2,108, well above many Perth suburbs, combined with unemployment of 3.59%, points to clients who can afford comprehensive cover and advice-based fees rather than shopping purely on premium price.

Set up a physical or serviced presence rather than working remotely, since almost no competitors are locally based. Build referral ties with Scarborough real estate agents and mortgage brokers early, and target coastal property owners needing landlord and storm-risk cover, a gap the sole existing local firm has not built visible authority in.