Opening an electrical business in Wembley, WA: Market & Competitor Analysis (2026)

Four electricians currently operate in Wembley. Against a population of 19,102, that puts competitive density at 37/100 and effective density at just 20/100 — meaning fewer active operators per resident than the raw count suggests. In practice, the market isn't saturated, but it isn't empty either.

The numbers lean positive. Market opportunity sits at 72/100, well above the strategique score of 58/100 and competitor strength of 54/100. That gap between opportunity and current competitor strength suggests room for a new operator, though the overall score keeps this a considered move, not a sure thing.

Competitor strength sits at 54/100, driven mainly by The Electrical Group, which holds a 5-star rating across 477 reviews. Electrical Bros West Coast (4.7 stars, 134 reviews) and Streamlined Electrical Services (4.9 stars, 75 reviews) round out the top three. One firm dominates on volume; the others compete on rating.

Wembley households earn $2,012 a week, well above the Perth median, across a population of 19,102. That income level points to customers able to pay for quality work and call-outs without hesitating on price, supporting a business built around higher-margin residential jobs rather than competing purely on cost.

Given effective density of just 20/100, target the gap left by smaller players rather than challenging The Electrical Group's 477-review lead directly. Start by building a review base to match Streamlined Electrical Services' 4.9-star standard, price toward the suburb's $2,012 weekly household income, and focus initial marketing on residential jobs where competitor coverage is thinnest.