Opening a tax agent in Richmond, VIC: Market & Competitor Analysis (2026)

Richmond has 37 tax agents operating across the suburb, a high concentration for a population of 17,671. That works out to roughly one firm per 480 residents, so a new entrant needs a genuine point of difference rather than relying on foot traffic to fill an appointment book.

Yes, on balance. Richmond scores 67 out of 100 on the Strategique Score, driven by a Market Opportunity rating of 89 against a Competitor Strength Index of just 29. That mix of strong local demand and a comparatively weak incumbent field is uncommon and favours a well-run new entrant over the next two to three years.

It's uneven. McNamara & Company holds a 5-star rating from 56 reviews, Supreme Tax and Business Solutions sits at 4.9 stars from 37 reviews, and Tax Store Richmond leads on volume with 83 reviews at 4.5 stars. Beyond those three, the remaining 34 firms show far thinner review histories, which is why the overall Competitor Strength Index lands at only 29 out of 100.

Weekly household income of $2,577, against unemployment of just 2.47 per cent, points to a client base with stable, often complex income streams — shares, rental properties or freelance earnings — rather than simple wage returns. That supports higher average fees per client than a basic suburban lodgement service, provided the firm can show expertise beyond simple tax returns.

Start by targeting the review gap: most of the 37 existing firms carry thin review counts, so an active ask-for-a-review process in the first six months can outpace incumbents fast. Position around small business BAS and investment property clients, the segment the $2,577 median household income points to, rather than competing as a generalist on price.