Opening a restaurant in Richmond, VIC: Market & Competitor Analysis (2026)

Richmond, VIC currently has 68 active restaurants businesses. Based on ABS demographics and Google Places competitor data, Richmond scores 38/100 on the Strategique Score™ for anyone weighing up opening a restaurant here.

Choosing where to open or how to compete in Richmond? Compare the nearby restaurants businesses and local demographics before committing time or money. Check these market signals against your own costs, customers and plans.

Richmond restaurants market snapshot

Strategique Score™38/100
Active restaurants businesses68
Local population (ABS)17,671 residents
Median weekly household income (ABS Census 2021)$2,577/week
Data updatedJuly 2026

What this means for a restaurants business in Richmond

Richmond's income profile. Other referenced figures: $2,577. Treat this pricing or positioning recommendation as a hypothesis to test, not proof of premium pricing, profit, margins or guaranteed market share. Household income is context, not actual customer spending or willingness to pay. Restaurants here can build menus around $40-plus mains and structured wine lists without pricing out the local base. The risk isn't affordability, it's boredom: this crowd eats out often enough that a static menu gets stale fast, and repeat visits depend on rotating specials rather than a fixed carte.

Household income is demographic context, not actual customer spending or willingness to pay.

Top-rated restaurants in Richmond

BusinessRatingReviews
Love Letter4.8★304
Ms Parker4.4★130
Flour Child Richmond4.8★1,179

65 more restaurants businesses are mapped in the full Richmond report.

Choose what to tackle in the Richmond restaurants market

Opening a restaurant in Richmond: common questions

how many restaurants are in Richmond right now

68 restaurants operate in Richmond. That's a high saturation level — effectively one restaurant per 260 residents. In practical terms, there's intense competition for customers within a small geographic area. Most suburbs of comparable size carry 30-40 operators, so Richmond runs roughly double that density.

is Richmond a good place to open a restaurant

Mixed outlook. The market opportunity score is strong at 89/100, suggesting demand exists. However, the Strategique Score sits at 38/100 — indicating substantial barriers to success. The competitive density of 100/100 reflects an oversaturated market. Richmond favours established firms; new entrants face a difficult entry.

who are the main competitors I'd be up against

Flour Child Richmond leads with 4.8 stars across 1,179 reviews — a significant footprint. Love Letter (4.8★, 304 reviews) and Ms Parker (4.4★, 130 reviews) are also well-established. The Competitor Strength Index of 57/100 shows these operators have solid market positions, though not overwhelming dominance individually.

what kind of money do people in Richmond actually spend

Median weekly household income is $2,577. That's close to greater Melbourne's average, suggesting a mainstream middle-income customer base with moderate discretionary spending. Most households here support casual and mid-range dining rather than premium fine dining, which shapes your concept options.

what do I actually need to do first to open a restaurant in Richmond

First: audit the 68 existing operators to identify gaps — the market opportunity score suggests unmet demand exists, but you need specifics. Second: secure a location in the main trading strip where foot traffic and visibility matter most in a saturated market. Third: start council pre-engagement on planning and liquor licensing early, as Richmond's density means less available suitable premises.

Restaurants markets in nearby suburbs

Other business markets in Richmond

How will you stand out in Richmond?

Compare nearby competitors and local demographics before choosing where to open, what to offer or which opportunity to test. This market snapshot is a starting point, not a business-specific recommendation.

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