Opening a pharmacy in Geelong, VIC: Market & Competitor Analysis (2026)
Geelong, VIC currently has 18 active pharmacies businesses. Based on ABS demographics and Google Places competitor data, Geelong scores 50/100 on the Strategique Score™ for anyone weighing up opening a pharmacy here.
Choosing where to open or how to compete in Geelong? Compare the nearby pharmacies businesses and local demographics before committing time or money. Check these market signals against your own costs, customers and plans.
Geelong pharmacies market snapshot
| Strategique Score™ | 50/100 |
|---|---|
| Active pharmacies businesses | 18 |
| Local population (ABS) | 13,504 residents |
| Median weekly household income (ABS Census 2021) | $1,542/week |
| Data updated | July 2026 |
What this means for a pharmacies business in Geelong
Pricing power here sits with services, not scripts. Referenced figures: $1,542 (not independently validated here). Treat this pricing or positioning recommendation as a hypothesis to test, not proof of premium pricing, profit, margins or guaranteed market share. Household income is context, not actual customer spending or willingness to pay. With unemployment near 4.6 per cent, foot traffic stays steady rather than seasonal, which favours a business built around repeat script holders and chronic medication management rather than one-off retail sales. Operators who treat the pharmacy as a health hub, not a shopfront, will capture spend that competitors leave on the table.
Household income is demographic context, not actual customer spending or willingness to pay.
Top-rated pharmacies in Geelong
| Business | Rating | Reviews |
|---|---|---|
| Geelong Day & Night Pharmacy | 4.3★ | 99 |
| Geelong Soul Pattinson Pharmacy | 3.2★ | 93 |
| Chemist Warehouse Geelong Ryrie St | 3.0★ | 129 |
15 more pharmacies businesses are mapped in the full Geelong report.
Choose what to tackle in the Geelong pharmacies market
Opening a pharmacy in Geelong: common questions
How many pharmacies are there in Geelong right now?
Eighteen pharmacies currently operate in Geelong. That works out to roughly one pharmacy per 750 residents. In practical terms, most suburbs have at least one within a few kilometres, and major commercial strips have multiple operators competing directly. This density is moderately high for a regional city.
Is Geelong a good market to open a pharmacy in?
The data is mixed. Geelong scores 50/100 on overall strategy and 66/100 on market opportunity, suggesting decent demand. However, competitive density stands at 74/100 against an effective density of just 24/100—meaning the market feels crowded but many operators aren't trading strongly. Profit margins will likely be tight for new entrants.
Who are the main pharmacy competitors in Geelong?
Geelong Day & Night Pharmacy leads on customer satisfaction (4.3 stars, 99 reviews). Chemist Warehouse Geelong on Ryrie Street has the highest review volume (129 reviews) but lower ratings at 3 stars. Geelong Soul Pattinson scores 3.2 stars across 93 reviews. The Competitor Strength Index of 33/100 suggests no single firm dominates decisively.
What kind of customers will a pharmacy have in Geelong?
Weekly household income averages $1,542 with a resident population of 13,504. That's modest by Australian standards—below the national median. Customers will be price-sensitive and likely reliant on government subsidies. Margins depend on high prescription volume and ancillary sales rather than premium product margins.
What do I actually need to do to open a pharmacy in Geelong?
Start by mapping the 18 existing locations and their trading patterns—identify underserved suburbs or overlooked customer demographics. Second, audit local competitors' service gaps: extended hours, specialist stock, or elderly-friendly layouts. Third, secure a premises with accessible street frontage near medical centres or aged-care facilities to maximise foot traffic and prescription volume.
Pharmacies markets in nearby suburbs
- Pharmacies in Adelaide CBD
- Pharmacies in Alstonville
- Pharmacies in Armadale
- Pharmacies in Balcatta
- Pharmacies in Ballarat
- Pharmacies in Bathurst
Other business markets in Geelong
How will you stand out in Geelong?
Compare nearby competitors and local demographics before choosing where to open, what to offer or which opportunity to test. This market snapshot is a starting point, not a business-specific recommendation.