Opening a personal training business in Richmond, VIC: Market & Competitor Analysis (2026)

Richmond has 56 personal training operators, one of the higher concentrations in inner Melbourne. In practice, a prospective client has dozens of choices within a few blocks, so a new operator needs a defined offer before opening rather than relying on foot traffic or a generic listing to bring clients in.

Yes, on balance. Richmond scores 89 out of 100 on ABS-based market opportunity and 53 out of 100 overall, rated Strong. Competitor Strength sits at a moderate 40 out of 100, so demand outweighs competitive risk — provided the business opens with a specific service angle rather than a generic personal training offer.

Competition is moderate rather than fierce. The Competitor Strength Index reads 40 out of 100, and the leading names — Strength Training Collective (5 stars, 49 reviews), Jayfit Personal Training Service (5 stars, 39 reviews) and Richmond Performance Training (5 stars, 14 reviews) — all carry modest review counts, leaving room for a well-run new entrant to build reputation within a year or two.

Weekly household income averages $2,577, well above typical suburban benchmarks, and unemployment sits at 2.47 percent. That points to clients who can sustain ongoing packages rather than single casual sessions, supporting premium pricing for structured programs, small-group training or specialist coaching over cut-rate drop-in rates.

Audit the 56 existing operators for service gaps first — the top-rated competitors have strong ratings but thin review counts, so a niche such as strength coaching for over-40s or recovery-based training can stand out quickly. Secure studio or outdoor space near Bridge Road or the Yarra trails, and price at the upper end given the $2,577 weekly household income figure.