Opening a hair salon in Frankston, VIC: Market & Competitor Analysis (2026)

There are 43 hair salons operating in Frankston, serving a population of around 23,586. That works out to roughly one salon per 550 residents, a ratio that marks the suburb as genuinely saturated — new entrants are competing for existing customers rather than an untapped audience.

It's a moderate prospect, not a clear yes. The Strategique Score sits at 33 out of 100, reflecting a market with real demand (Market Opportunity 53) undercut by high competitor numbers. Opening here works only with a defined point of difference, not a standard full-service offering.

Competitor Strength sits at 40 out of 100, an average field rather than a dominant one. The names to watch are Hairmoves (4.9 stars, 457 reviews), Frenchys Hair Company Frankston (4.9 stars, 119 reviews) and Breathe Hair & Wellbeing Frankston (4.8 stars, 131 reviews) — all well ahead of the rest of the pack on reputation.

Weekly household income of $1,383 against unemployment of 5.26% points to a stable, moderately affluent customer base capable of paying for quality cuts and colour rather than bottom-tier pricing. With 23,586 residents, the local pool is large enough to support niche services, not just walk-in basics.

Pick a niche the top three competitors don't own — men's grooming, colour specialisation or fast express services — rather than a generic salon menu. Locate away from existing clusters, and build a review base quickly, since 4.8-star-plus ratings are now the baseline expectation, not a bonus, in this market.