Opening a gym in Richmond, VIC: Market & Competitor Analysis (2026)
Richmond, VIC currently has 55 active gyms & fitness businesses. Based on ABS demographics and Google Places competitor data, Richmond scores 51/100 on the Strategique Score™ for anyone weighing up opening a gym here.
Choosing where to open or how to compete in Richmond? Compare the nearby gyms & fitness businesses and local demographics before committing time or money. Check these market signals against your own costs, customers and plans.
Richmond gyms & fitness market snapshot
| Strategique Score™ | 51/100 |
|---|---|
| Active gyms & fitness businesses | 55 |
| Local population (ABS) | 17,671 residents |
| Median weekly household income (ABS Census 2021) | $2,577/week |
| Data updated | July 2026 |
What this means for a gyms & fitness business in Richmond
Richmond's household income of $2,577 a week — well above the Melbourne median — signals that price is not the primary constraint for gym-goers in this postcode. Low unemployment, at 2.47 per cent, points to disposable income for recurring memberships rather than one-off casual visits. That combination favours operators pitching premium positioning: higher-margin memberships, personal training packages or boutique formats, rather than competing on $10-a-week entry deals. A discount model here leaves money on the table that the local market has already shown it can pay.
Household income is demographic context, not actual customer spending or willingness to pay.
Top-rated gyms & fitness in Richmond
| Business | Rating | Reviews |
|---|---|---|
| Dukes Gym Richmond | 4.9★ | 698 |
| Revo Fitness - Richmond | 4.1★ | 299 |
| Anytime Fitness Richmond | 4.6★ | 344 |
52 more gyms & fitness businesses are mapped in the full Richmond report.
Opening a gym in Richmond: common questions
how many gyms are already in Richmond
55 gyms and fitness operators currently run in Richmond. That density means the suburb has roughly one gym per 321 residents. For context, the effective density score is 43/100, indicating most operators compete on similar offerings rather than market differentiation. New entrants face saturation in standard gym models.
is Richmond a good place to open a gym
The data gives mixed signals. Market opportunity scores 89/100, suggesting demand exists. However, the strategic score is only 51/100 and competitive density maxes at 100/100. Opening here is viable but requires a clear angle—generic fitness won't distinguish you from 55 existing operators already fighting for the same customers.
who are the main gym competitors in Richmond
Dukes Gym Richmond leads with 4.9 stars across 698 reviews. Anytime Fitness Richmond (4.6★, 344 reviews) and Revo Fitness (4.1★, 299 reviews) also hold strong positions. The Competitor Strength Index is 43/100, meaning these three have built real loyalty but no single operator dominates—room exists for a differentiated challenger.
what income do Richmond residents have
Household income averages $2,577 per week in Richmond, with a population of 17,671. Treat this pricing or positioning recommendation as a hypothesis to test, not proof of premium pricing, profit, margins or guaranteed market share. Household income is context, not actual customer spending or willingness to pay. Operators competing on price alone will struggle; positioning matters more than discounting.
what do I need to do first to open a gym in Richmond
Start by studying Dukes Gym, Anytime Fitness and Revo Fitness in person—identify what they do well and where gaps exist. Second, secure a site near transport or residential clusters within Richmond's boundaries; foot traffic and accessibility drive member sign-ups in dense suburbs. Third, map your differentiation before you apply for licenses—specialist programming, budget positioning, or premium facilities—because the market punishes generic operators.
Gyms & Fitness markets in nearby suburbs
- Gyms & Fitness in Adelaide CBD
- Gyms & Fitness in Alstonville
- Gyms & Fitness in Armadale
- Gyms & Fitness in Balcatta
- Gyms & Fitness in Ballarat
- Gyms & Fitness in Bathurst
Other business markets in Richmond
How will you stand out in Richmond?
Compare nearby competitors and local demographics before choosing where to open, what to offer or which opportunity to test. This market snapshot is a starting point, not a business-specific recommendation.