Opening an electrical business in Surry Hills, NSW: Market & Competitor Analysis (2026)

Six electricians currently operate in Surry Hills, according to local market data. Against a population of 15,828, that puts competitive density at 47 out of 100 and effective density at just 18 out of 100 — meaning fewer firms are genuinely competing hard for work than the headcount suggests. There's more room here than a simple count implies.

The numbers lean positive. Market opportunity sits at 77 out of 100, well above the competitive density score of 47, and the overall strategique score is 63 out of 100. That combination points to demand outpacing the current supply of operators, though it's not a runaway opportunity — it's a solid, moderate case for entry.

Weaker than the six-operator count suggests. The Competitor Strength Index is 38 out of 100. ABX Electrical Surry Hills leads on reputation with 4.9 stars from 45 reviews, and AGT Power holds 5 stars from just 10 reviews. That's Electrical Pty Ltd has no reviews yet, showing several players haven't built a strong local track record.

Weekly household income in Surry Hills is $2,308, well above the national median, across a population of 15,828. That income level supports higher-value jobs — renovations, smart-home fit-outs, commercial tenancy work — rather than just basic callouts, which matters when pricing services and deciding what range of work to advertise for.

Start by targeting the review gap: ABX Electrical and AGT Power hold strong ratings but low review counts (45 and 10), so a consistent review-collection process from day one can close that gap fast. Second, price toward the area's $2,308 weekly household income by offering renovation and fit-out packages, not just standard callouts. Third, watch That's Electrical Pty Ltd, an unreviewed entrant, for signs of how it positions itself.