Opening an electrical business in Hurstville, NSW: Market & Competitor Analysis (2026)

Eleven electricians currently operate in Hurstville, against a population of 23,608 — roughly one operator per 2,146 residents. The competitive density score sits at 60/100, but effective density, which factors in review activity and real market saturation, is only 20/100. That gap suggests the suburb looks more crowded on paper than it actually is.

The picture is mixed but workable. Hurstville's Strategique Score is 43/100 and market opportunity sits at 54/100 — both middling, not standout. Competitor strength, though, is weak at 34/100, meaning no operator has a firm grip on the market. It's a reasonable entry point for a well-run business, not a market crying out for electricians.

Competitor strength scores just 34/100. Hurstville Electrical and Hurstville Electrician both hold 5-star ratings but only 16 reviews each, while Top Electricians Pty Ltd sits at 4.6 stars from 10 reviews. None have built a large, dominant review base, which leaves room for a new firm to compete on reputation within its first year.

Weekly household income in Hurstville averages $1,379, above the national median. That supports higher-value work — switchboard upgrades, EV charger installs, home automation — rather than just cheap call-outs. Paired with a population of 23,608, it points to a customer base able to pay for quality work rather than shopping purely on price.

Build reviews fast: the top three competitors have only 10 to 16 each, so reaching 20-plus genuine reviews within six months would put a new operator ahead. Focus on higher-value jobs like EV charger installs, matching local income levels. Base operations near Hurstville's commercial strip, where the low effective density score of 20/100 suggests less real competition than the suburb's headcount implies.