Opening a beauty salon in Parramatta, NSW: Market & Competitor Analysis (2026)
Parramatta, NSW currently has 28 active beauty salons businesses. Based on ABS demographics and Google Places competitor data, Parramatta scores 40/100 on the Strategique Score™ for anyone weighing up opening a beauty salon here.
Choosing where to open or how to compete in Parramatta? Compare the nearby beauty salons businesses and local demographics before committing time or money. Check these market signals against your own costs, customers and plans.
Parramatta beauty salons market snapshot
| Strategique Score™ | 40/100 |
|---|---|
| Active beauty salons businesses | 28 |
| Local population (ABS) | 12,062 residents |
| Median weekly household income (ABS Census 2021) | $2,149/week |
| Data updated | July 2026 |
What this means for a beauty salons business in Parramatta
Referenced figures: $2,149 (not independently validated here). Treat this pricing or positioning recommendation as a hypothesis to test, not proof of premium pricing, profit, margins or guaranteed market share. Household income is context, not actual customer spending or willingness to pay. Treat this pricing or positioning recommendation as a hypothesis to test, not proof of premium pricing, profit, margins or guaranteed market share. Household income is context, not actual customer spending or willingness to pay. Treat this pricing or positioning recommendation as a hypothesis to test, not proof of premium pricing, profit, margins or guaranteed market share. Household income is context, not actual customer spending or willingness to pay. A blanket discount strategy risks competing for the same price-sensitive slice already contested by a quarter of local providers, while premium positioning taps income that many competitors aren't built to capture.
Household income is demographic context, not actual customer spending or willingness to pay.
Top-rated beauty salons in Parramatta
| Business | Rating | Reviews |
|---|---|---|
| Neo 20 Hair & Beauty Salon | 4.8★ | 354 |
| Beauty by 24k | 4.9★ | 108 |
| Indian Beauty Secrets | 4.1★ | 1,516 |
25 more beauty salons businesses are mapped in the full Parramatta report.
Choose what to tackle in the Parramatta beauty salons market
Opening a beauty salon in Parramatta: common questions
how many beauty salons are in Parramatta
28 beauty salons currently operate in Parramatta. That's roughly one salon per 431 residents. In practice, this means moderate saturation—enough choice for customers but tight margins for new entrants competing for the same client base.
is Parramatta a good place to open a beauty salon
It's mixed. The market scores 40/100 overall strategy potential and 67/100 opportunity, but competitive density sits at 84/100. There's customer demand, yet 28 existing operators means you'll enter a crowded field with thin competitive advantages for differentiation.
who are the strongest beauty salon competitors in Parramatta
Beauty by 24k leads with 4.9 stars across 108 reviews, followed by Neo 20 Hair & Beauty Salon at 4.8 stars with 354 reviews. Indian Beauty Secrets has the deepest local reach at 4.1 stars but 1,516 reviews, indicating established customer loyalty and volume.
what income do people in Parramatta have
Median weekly household income is $2,149, with a resident population of 12,062. This income level. Treat this pricing or positioning recommendation as a hypothesis to test, not proof of premium pricing, profit, margins or guaranteed market share. Household income is context, not actual customer spending or willingness to pay. Most customers will be price-conscious and comparison-shop across the 28 local options.
what's the first step to open a beauty salon in Parramatta
Start by mapping the 28 existing salons to find service gaps—whether that's specific treatments, hours, or underserved suburbs within Parramatta. Next, test demand by surveying the 12,062 residents on services they can't access locally. Then secure premises near transport or high-foot-traffic areas where competitors have thinner coverage.
Beauty Salons markets in nearby suburbs
- Beauty Salons in Adelaide CBD
- Beauty Salons in Alstonville
- Beauty Salons in Armadale
- Beauty Salons in Balcatta
- Beauty Salons in Ballarat
- Beauty Salons in Bathurst
Other business markets in Parramatta
How will you stand out in Parramatta?
Compare nearby competitors and local demographics before choosing where to open, what to offer or which opportunity to test. This market snapshot is a starting point, not a business-specific recommendation.